Privacy Policy


Express Fire Equipment Ltd. understands that your privacy is important to you and that you care about how your personal data is used.  We respect and value the privacy of all of our customers, suppliers and any other persons about who we hold personal data in connection with our business and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.

Information About Express Fire Equipment Ltd.

Express Fire Equipment Ltd. is the data controller and is responsible for your personal data.

Express Fire Equipment Ltd. is a Private Limited Company registered in England under company number 4183211.
Registered address: Unit 4, Salmon Fields Business Village, Salmon Fields, Royton OL2 6HT.
VAT number: 732578910

Data Protection Officer: The Board of Directors.

It is important that the data we hold about you is accurate and up to date. If your personal information changes at any time then please let us know by emailing

What Does This Policy Cover?

This Privacy Information explains how we use your personal data: how it is collected, how it is held and how it is processed. It also explains your rights under the law relating to your personal data.

What is Personal Data?

Personal data is defined by the General Data Protection Regulation (EU Regulation 2016/679) (the “GDPR”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.

Personal data is any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers. You can find further information in our General Data Protection Regulation Policy, a copy of which is available upon request by emailing
The personal data that we use is set out in Part 5, below.

What Are My Rights?

Under the GDPR, you have the following rights, which we will always work to uphold:

  1. The right to be informed about our collection and use of your personal data. This Privacy Policy should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details in Part 11.
  2. The right to access the personal data we hold about you. Part 10 will tell you how to do this.
  3. The right to have your personal data rectified if any of your personal data held by is inaccurate or incomplete. Please contact us using the details in Part 11 to find out more.
  4. The right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of your personal data that we have. Please contact us using the details in Part 11 to find out more.
  5. The right to restrict (i.e. prevent) the processing of your personal data.
  6. The right to object to us using your personal data for a particular purpose or purposes.
  7. The right to data portability. This means that, if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to re-use with another service or business in many cases.

For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided in Part 11.
Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.
If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.

What Personal Data Do You Collect?

We may collect some or all of the following personal data (this may vary according to your relationship with us):

Data will be collected in a variety of ways including, but not limited to, data that you provide to use directly e.g. by filling in forms or sending us written communications (including emails). We may also receive information and data from public sources e.g. Companies House and we may use credit checking facilities to verify information about you and/or your business.

How Do You Use My Personal Data?

Under the GDPR, we must always have a lawful basis for using personal data. This may be because the data is necessary for our performance of a contract with you, because you have consented to our use of your personal data or because it is in our legitimate business interests to use it.

Your personal data can be used for the following purposes:

Providing and managing your account and supplying our products and services to you:

Some of your personal details are required in order for you to set up an account for you and/or enter into a contract with you and for the purchase of goods and/or the provision of services. Details required may include your name, title, billing and delivery addresses, email address, phone number, purchase details and card details. Please note that debit and credit payments are processed by a third party payment processor (Worldpay) and are NOT retained by Express Fire Equipment Ltd. We process this data to supply the goods and/or services you have purchased and to keep records of such transactions. Our lawful ground for this processing is so that we can supply goods and/or deliver services to you.

Personalising and tailoring our products and services for you including written and electronic communications to you:

Electronic communications:

Communicating with you:

Communication data includes any communication that you send to us including, but not limited to, letters, emails, telephone calls, facsimile, via the contact form on our website, text, social media messaging or posting. This may also include responding to emails or calls from you and we may also communicate directly with you on the telephone, in writing and by email or via social media. We process this data for the purposes of communicating with you.

In turn, we may use this information to communicate with you including in writing, by email, facsimile or by telephone:

Supplying you with information by email or post or by sending information along with other documentation (e.g. brochures, invoices etc) that you have opted-in to. You may unsubscribe or opt-out at any time by emailing the Data Controller ( and requesting to OPT-OUT of communications or by using the unsubscribe feature that is included on any marketing emails.

How Long Will You Keep My Personal Data?

We will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Your personal data may be retained for the purposes of satisfying any legal, accounting or reporting requirements. Broadly we will keep data for the following periods (or, where there is no fixed period, the following factors will be used to determine how long it is kept):

You can also find further information in our Data Retention Policy, a copy of which is available by email from

How and Where Do You Store or Transfer My Personal Data?

We will only store or transfer your personal data within the European Economic Area (the “EEA”). The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein. This means that your personal data will be fully protected under the GDPR or to equivalent standards by law.

Do You Share My Personal Data?

We may sometimes contract with third parties to supply products and/or services to you on our behalf. These may include payment processing, delivery and marketing. In some cases, those third parties may require access to some or all of your personal data that we hold including, but not limited to, your name, address, telephone number, payment details including card details and cheques etc.

If any of your personal data is required by a third party, as described above, we will take steps to ensure that your personal data is handled safely, securely, and in accordance with your rights, our obligations, and the third party’s obligations under the law, as described above in Part 8. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions.

In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.

How Can I Access My Personal Data?

If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.

All subject access requests should be made in writing and sent to the email or postal addresses shown in Part 11. To make this as easy as possible for you, a Subject Access Request Form is available for you to use. You do not have to use this form, but it is the easiest way to tell us everything we need to know to respond to your request as quickly as possible.

There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover our administrative costs in responding.

We will respond to your subject access request within one month of receiving it. Normally, we aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required. You will be kept fully informed of our progress.

How Do I Contact You?

To contact us about anything to do with your personal data and data protection, including to make a subject access request, please use the following details for the attention of The Data Controller:

Changes to this Privacy Notice

We may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection. The policy will also be reviewed at least annually. A copy of the current policy version can be requested by emailing

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